Real Money On Web

Archive for September 16th, 2007

Beginner’s CSS Tutorial

Posted by gemsuraj on September 16, 2007

Cascading Style Sheets (CSS) allows you an efficient way to style up HTML web pages, and this short guide is here to explain how CSS works and the benefits gained from using CSS.

Firstly, the benefits. For many years the de facto method of building web pages was to use tables, with all style instructions written on the page (the dreaded “font” tag springs to mind…). The disadvantage of this was that on large websites, any future changes such as editing the text colour would need to be done on each individual page. This is obviously highly time consuming and hardly cost effective to businesses. CSS allows you to separate the style from the content. This means putting all text styles, positioning and background image instructions into a single separate file and linking to it from each page. Then any future changes need only be done in one place. Other benefits include quicker loading times (due to the smaller individual file sizes) and easier crawl-ability for search engines.

So, how does this CSS thing work then? In its simplest terms, you declare a list of styles to attach to every instance of a particular element in the following format:

<style type=”text/css”>
selector {property: value;}
</style>

Let me break this down – the <style></style> tell the browser to read the code as CSS, the “selector” is the element you want to style up, the “property” is the type of style you want to declare and the “value” is the value assigned to that style. For example, if I wanted to make the text in all “p” tags red, I would use the following CSS declaration:

<style type=”text/css”>
p {color: red;}
</style>

The “;” after the value isn’t strictly necessary in either of these cases, but is necessary when declaring multiple styles within the same curly brackets “{}”.

If you didn’t want all p tags to have red text, you can take this a step further by adding a class to the p tags you want to have a different style and referencing them in the CSS with the “.class” selector:

<p>This text is red.</p>
<p class=”blue”>This text is blue.</p>

<style type=”text/css”>
p{color:red;}
p.blue{color:blue;}
</style>

This will produce the following output:

This text is red.

This text is blue.

I did mention earlier that the CSS is best put into an external file, but all I’ve shown so far is how to write CSS declarations within the HTML page. Let me fix that…

The CSS can go in an external page with a file extension of “.css”. I’ll call mine “stylesheet.css”. Within the <head></head> tags at the top of the HTML page you need to link to this stylesheet like so:

<link rel=”stylesheet” type=”text/css” href=”stylesheet.css” />

There you have it. With a little more research into how to control the various elements and what selectors you can use (W3 Schools is always a good place to start), you should be well on your way to streamlining your web pages!

Posted in Blogger, Blogging, SEO, Tips & Tricks, Wordpress | 2 Comments »

How to increase your Adsense earnings

Posted by gemsuraj on September 16, 2007

I’ve written many blogs now about making money online with little or no effort, recounting tales about how you could earn thousands while you while away your time gardening, watching TV, or cheating at the local pub quiz on your Internet phone (James).

Well now it’s time to go into a little detail, some ‘put up or shut up’ facts to turn your casual hobby into a full-time career. Forget the websites that offer to teach you how to make money with Adsense in exchange for paying them a consultancy fee, or buying their expensive eBooks. They’re idiots, and they’re trying to scam money from you. The real gold is right here… for free.

If you’ve read my previous blogs you’ll know about choosing a niche for your website, filling it with regularly updated unique content and monetising the socks off it – this time we go into detail about how to make that little extra money become a lot, with Google’s very own Adsense.

Step 1 – Ad Types

Choosing your Ad format is the first step to make, as remember Google’s Adsense is mostly an EPC (Earnings per Click) scheme whereby you get money each time someone clicks on the ads rather than when visitors simply view them, or actually buys something at the end of it. Therefore it’s in your best interest to have as many of your visitors as possible click on your adverts.

Obvious that is, easy that is not, hmm?

So what are the best performing ad sizes? According to Google the best performing ones are:

160×600 Skyscraper: Google say that advertisers like these size ads and tend to bid more for them, who are we to argue?

728×90 Leader board: Very popular for site headers, footers and forums

300×250 + 336×280 Rectangles: Another popular size and one Google personally recommends, also used quite extensively for video ads.

Link Units: These are recommended by Google for sites that have limited space, and recommended by me because they can be slipped into a horizontal navigation seamlessly 

Step 2 – Position your Ads

Location, location, location!

Slapping your ads on a page and hoping for success will lead to failure just as sure as eating a curry after 14 pints ‘to settle the stomach’ will lead to vomiting. You need to know where the hotspots are on your website; the locations that users are most likely to click (what is a hotspot not?  …not a good spot! Actually in this instance it’s very good, so read on). Identifying these hotspots is simple, as user trends are fairly constant. Then you place an ad where the user is most likely to go first.

In fact, if you’re unsure about where users are most likely to click on your website, Google Analytics even shows you an overlay of your website marked out where your visitors click – if you have it installed; if you don’t, why not?

So where are visitors most likely to go? Why, the navigation links of course! They can usually be found vertically on the left of the page and horizontally at the top of the page. When visitors naturally head for these hot-spots they’ll be finding your ads instead of site navigation, earning you money.

If you’re thinking any of this might be a little underhand, or against Google’s TOS, don’t panic… Google actually offers advice on this itself in the Adsense FAQ, and even offers extra tips for ad placement within your forums and blogs.

Let’s look at a couple of examples of successful advert placement from some Adsense websites.

This website utilises the left hand navigation slot for the Adsense links, knowing that most users will automatically look there in an attempt to navigate the website – earning the website owner money from the clicks.

Notice the links at the top of the page? They’re not navigation links; they’re Google Adsense link units, masquerading as navigation.

For a much better example however I’ve used one of my own sites, anonymously of course, to show how to truly Adsense up your website.

Here you can see use of the Link Unit and the 160×600 skyscraper to maximum effect. Obviously with the normal navigation slots used for Adsense placement the usability of the site suffers, and the bounce-rate is extremely high… but the exit links are almost always to Adsense. That, of course, is the idea!

Step 3 – Style your Ads

This is the real trick, where the serious optimisation comes in. Your CTR will soar if your ads don’t look like ads, and instead look like the rest of your site.

Now hold on! We can’t go and style up our Adsense ads outside of the limited colour changes Google affords us can we, it goes against their TOS? True, you can’t… however, you can style up your own text and links to match the Google ads. This is perfectly OK with the big G. Make sure that your link text is the same colour, same font and same size as the Adsense ads and that it is underlined the same. Also make sure you have descriptions underneath your links to match the style and layout of the Google ads.

To be really sneaky (and again even Google recommends this) you can make your Adsense adverts’ background colour the same as your website’s, AND even lose the border on the Adsense ads. This makes them blend in seamlessly with your website.

With your navigation links and your Adsense links working in perfect harmony your website doesn’t look like an ad-fest when visitors first visit it.

Posted in Adsense, Blogger, Blogging, SEO, Tips & Tricks | 1 Comment »

How To Write A Profitable PPC Ad Text

Posted by gemsuraj on September 16, 2007

After all the hard work of researching your market and keywords, you need to make sure your PPC ad will be effective. Here are a few basic guidelines:

Tip #1

Write three ad texts per ad group and make sure you use the ad group’s keywords in the ad text

Tip #2

Make sure each one has a call to action, i.e. summon your customers to act, whether that’s to ‘buy now for free delivery’ or ‘get your product for just £19.99′ the ad must contain a clear call to action

Tip #3

Try different approaches, for example, appeal to consumer through a price-led ad if your prices are competitive, appeal to the benefits they’ll get from using the product or tell them about the special offer you’re running.

Posted in Adsense, SEO | Leave a Comment »

Creating an RSS Feed

Posted by gemsuraj on September 16, 2007

RSS is an acronym that stands for Really Simple Syndication or Rich Site Summary depending on which version of RSS you use. In summary RSS is a small file that is sent out to other websites with news about the site it is based at.

For example people who view the Just Search RSS Feed will receive information on all the latest search engine optimisation and internet marketing ideas. This feed is constantly updated when the staff at Just Search posts a new Blog entry! The advantages of creating an RSS Feed is that it enables more sites and internet users to view your content and URL. This leads to more visitors and recognition within the search engines.

Please find below a quick guide on how to create your own RSS Feed for your site.

1) Firstly you will need to declare the document as XML, this can be achieved with the following line of code

<?xml version=”1.0″ encoding=”UTF-8″ ?>

2) Next you will need to open the RSS and channel tags, your RSS feed will be place within these tags

<rss version=”2.0″>
<channel>

3) The next section of the RSS feed is where you place information about your site, this includes the title, main URL, description, and last build date.

<title>Title of the RSS Feed</title>
<link>http://www.yourwebsite.co.uk</link>
<description>RSS feed description</description>
<lastBuildDate>Wed, 12 Sep 2007 17:00:00 GMT</lastBuildDate>

Simply fill in the title of the Feed, the main URL of your site and a brief description of the site. Within the last build date fill in the date the last time the Feed was last edited. Please note that all dates in the RSS feed should comply to RFC 822 date formats, which should conform to:
Date: ddd, dd, mmm, yyyy
Time: HH:mm:ss

4) Now its time to add your individual items to your RSS feed. Each item should have its own title, link, description and publication date.

<item>
<title>RSS Item Title</title>
<guid>http://www.yourwebsite.co.uk/section</guid>
<description>Items description</description>
<pubDate>Wed, 12 Sep 2007 17:00:00 GMT</pubDate>
</item>
…more items here

Simply fill in the title, URL and description of each item you want to include in your RSS feed. It is a good idea to base these items around your main keywords for the site.

The <guid> element should be used for each individual items URL, you will however have to ensure each item has a unique URL or the feed will not validate.

5) Finally you just need to close the channel and RSS tags

</channel>
</rss>

That’s it for my simple RSS Feed tutorial. It is worth noting that larger more dynamic websites which update regularly would benefit from dynamic RSS feeds which update when new products are added to your database. As of our optimisation process at Just Search we create these feeds for you.

Posted in SEO | 2 Comments »

Tutorial – how to create SEO friendly content

Posted by gemsuraj on September 16, 2007

Text content is one of the most important parts of your website optimisation effort. Without text content, search engines won’t give your site high page ranking, even if you offer everything your customers are looking for. There are a few ways to optimize your content.

- Quantity
Search engines place importance on the quantity of text content. No matter the type of your website is, you should have at least 250 words for each page. The more text you have, the more chance that your site will match the search engine results. Otherwise, you are losing chances of being highly ranked by search engines. In addition, you should have more pages as possible as you can.

- Quality
It’s not only the quantity of content which matters – quality is also very important. Having lots of relevant content with right keyword phrases is helpful of getting ahead of the other websites. Nobody is quite sure what keyword density should be, but the agreeable density should be 3% to 7%. However, don’t insert keywords into your page content that isn’t specifically relevant to. After all, human visitors are the first important group while visiting your site.

- Update frequently
Once your website is live you should consider about changing the content on your pages on a regular basis. Your original pages will not stay at the top of the SERPs without any fresh contents. Updating your content on a regular basis will increase your relevancy.

- Blogging and RSS Feeds
Blogging and RSS Feeds are great ways to show the visitors your thoughts on new relevant features of your industry. Blogging will inform the search engines and directories automatically that you have added new contents in. RSS feeds let your users receive the new information on your site and it can also assist directories to find new contents.

Posted in SEO | 1 Comment »