How To Write A Profitable PPC Ad Text
Posted by gemsuraj on September 16, 2007
After all the hard work of researching your market and keywords, you need to make sure your PPC ad will be effective. Here are a few basic guidelines:
Tip #1
Write three ad texts per ad group and make sure you use the ad group’s keywords in the ad text
Tip #2
Make sure each one has a call to action, i.e. summon your customers to act, whether that’s to ‘buy now for free delivery’ or ‘get your product for just £19.99′ the ad must contain a clear call to action
Tip #3
Try different approaches, for example, appeal to consumer through a price-led ad if your prices are competitive, appeal to the benefits they’ll get from using the product or tell them about the special offer you’re running.
