Real Money On Web

Archive for the ‘Blogger’ Category

Beginner’s CSS Tutorial

Posted by gemsuraj on September 16, 2007

Cascading Style Sheets (CSS) allows you an efficient way to style up HTML web pages, and this short guide is here to explain how CSS works and the benefits gained from using CSS.

Firstly, the benefits. For many years the de facto method of building web pages was to use tables, with all style instructions written on the page (the dreaded “font” tag springs to mind…). The disadvantage of this was that on large websites, any future changes such as editing the text colour would need to be done on each individual page. This is obviously highly time consuming and hardly cost effective to businesses. CSS allows you to separate the style from the content. This means putting all text styles, positioning and background image instructions into a single separate file and linking to it from each page. Then any future changes need only be done in one place. Other benefits include quicker loading times (due to the smaller individual file sizes) and easier crawl-ability for search engines.

So, how does this CSS thing work then? In its simplest terms, you declare a list of styles to attach to every instance of a particular element in the following format:

<style type=”text/css”>
selector {property: value;}
</style>

Let me break this down – the <style></style> tell the browser to read the code as CSS, the “selector” is the element you want to style up, the “property” is the type of style you want to declare and the “value” is the value assigned to that style. For example, if I wanted to make the text in all “p” tags red, I would use the following CSS declaration:

<style type=”text/css”>
p {color: red;}
</style>

The “;” after the value isn’t strictly necessary in either of these cases, but is necessary when declaring multiple styles within the same curly brackets “{}”.

If you didn’t want all p tags to have red text, you can take this a step further by adding a class to the p tags you want to have a different style and referencing them in the CSS with the “.class” selector:

<p>This text is red.</p>
<p class=”blue”>This text is blue.</p>

<style type=”text/css”>
p{color:red;}
p.blue{color:blue;}
</style>

This will produce the following output:

This text is red.

This text is blue.

I did mention earlier that the CSS is best put into an external file, but all I’ve shown so far is how to write CSS declarations within the HTML page. Let me fix that…

The CSS can go in an external page with a file extension of “.css”. I’ll call mine “stylesheet.css”. Within the <head></head> tags at the top of the HTML page you need to link to this stylesheet like so:

<link rel=”stylesheet” type=”text/css” href=”stylesheet.css” />

There you have it. With a little more research into how to control the various elements and what selectors you can use (W3 Schools is always a good place to start), you should be well on your way to streamlining your web pages!

Posted in Blogger, Blogging, SEO, Tips & Tricks, Wordpress | 2 Comments »

How to increase your Adsense earnings

Posted by gemsuraj on September 16, 2007

I’ve written many blogs now about making money online with little or no effort, recounting tales about how you could earn thousands while you while away your time gardening, watching TV, or cheating at the local pub quiz on your Internet phone (James).

Well now it’s time to go into a little detail, some ‘put up or shut up’ facts to turn your casual hobby into a full-time career. Forget the websites that offer to teach you how to make money with Adsense in exchange for paying them a consultancy fee, or buying their expensive eBooks. They’re idiots, and they’re trying to scam money from you. The real gold is right here… for free.

If you’ve read my previous blogs you’ll know about choosing a niche for your website, filling it with regularly updated unique content and monetising the socks off it – this time we go into detail about how to make that little extra money become a lot, with Google’s very own Adsense.

Step 1 – Ad Types

Choosing your Ad format is the first step to make, as remember Google’s Adsense is mostly an EPC (Earnings per Click) scheme whereby you get money each time someone clicks on the ads rather than when visitors simply view them, or actually buys something at the end of it. Therefore it’s in your best interest to have as many of your visitors as possible click on your adverts.

Obvious that is, easy that is not, hmm?

So what are the best performing ad sizes? According to Google the best performing ones are:

160×600 Skyscraper: Google say that advertisers like these size ads and tend to bid more for them, who are we to argue?

728×90 Leader board: Very popular for site headers, footers and forums

300×250 + 336×280 Rectangles: Another popular size and one Google personally recommends, also used quite extensively for video ads.

Link Units: These are recommended by Google for sites that have limited space, and recommended by me because they can be slipped into a horizontal navigation seamlessly 

Step 2 – Position your Ads

Location, location, location!

Slapping your ads on a page and hoping for success will lead to failure just as sure as eating a curry after 14 pints ‘to settle the stomach’ will lead to vomiting. You need to know where the hotspots are on your website; the locations that users are most likely to click (what is a hotspot not?  …not a good spot! Actually in this instance it’s very good, so read on). Identifying these hotspots is simple, as user trends are fairly constant. Then you place an ad where the user is most likely to go first.

In fact, if you’re unsure about where users are most likely to click on your website, Google Analytics even shows you an overlay of your website marked out where your visitors click – if you have it installed; if you don’t, why not?

So where are visitors most likely to go? Why, the navigation links of course! They can usually be found vertically on the left of the page and horizontally at the top of the page. When visitors naturally head for these hot-spots they’ll be finding your ads instead of site navigation, earning you money.

If you’re thinking any of this might be a little underhand, or against Google’s TOS, don’t panic… Google actually offers advice on this itself in the Adsense FAQ, and even offers extra tips for ad placement within your forums and blogs.

Let’s look at a couple of examples of successful advert placement from some Adsense websites.

This website utilises the left hand navigation slot for the Adsense links, knowing that most users will automatically look there in an attempt to navigate the website – earning the website owner money from the clicks.

Notice the links at the top of the page? They’re not navigation links; they’re Google Adsense link units, masquerading as navigation.

For a much better example however I’ve used one of my own sites, anonymously of course, to show how to truly Adsense up your website.

Here you can see use of the Link Unit and the 160×600 skyscraper to maximum effect. Obviously with the normal navigation slots used for Adsense placement the usability of the site suffers, and the bounce-rate is extremely high… but the exit links are almost always to Adsense. That, of course, is the idea!

Step 3 – Style your Ads

This is the real trick, where the serious optimisation comes in. Your CTR will soar if your ads don’t look like ads, and instead look like the rest of your site.

Now hold on! We can’t go and style up our Adsense ads outside of the limited colour changes Google affords us can we, it goes against their TOS? True, you can’t… however, you can style up your own text and links to match the Google ads. This is perfectly OK with the big G. Make sure that your link text is the same colour, same font and same size as the Adsense ads and that it is underlined the same. Also make sure you have descriptions underneath your links to match the style and layout of the Google ads.

To be really sneaky (and again even Google recommends this) you can make your Adsense adverts’ background colour the same as your website’s, AND even lose the border on the Adsense ads. This makes them blend in seamlessly with your website.

With your navigation links and your Adsense links working in perfect harmony your website doesn’t look like an ad-fest when visitors first visit it.

Posted in Adsense, Blogger, Blogging, SEO, Tips & Tricks | 1 Comment »

How to Comment to Bring in Traffic

Posted by gemsuraj on September 14, 2007

One of the best ways to get others to visit your blog is by visiting other blogs and commenting. Comments with a link to your blog will pique the curiosity of other bloggers and visitors and encourage them to visit you in turn to reciprocate. What follows are some tips on leaving or responding to blog comments.

Visit Similar Blogs:

Do a search of other blogs in your niche group and visit each one. If you have something to add, or if you disagree, post in the comments. Do leave a link to your own blog, but don?t make a big deal about it. This will cause others to visit your blog and leave comments. If you have some good posts, other bloggers might also link to your blog. By keeping active in the community, you?re sure to have the traffic flowing back and forth between each other?s blogs.

Don?t Spam:

When linking back to your blog, be subtle. Embed the link in your name or signature. Many bloggers don?t like ?Hey come visit my blog?? type comments as they?re too spammy.. The trick is to get them to visit without actually asking them to do so. If you posted on a similar topic, you can be a little less subtle as long as you?re not pushy. Leave your comments and at the end you can give a brief plug: ?I blogged an opposing point of view on this very subject. You can see it here? and leave the link.

Be Respectful:

You wouldn?t want someone to visit your home and be rude to your guests, would you? When you leave nasty comments at other blogs, you?re doing the same thing. Whether you agree with the original post or not, be respectful. Do rebut if you feel a rebuttal is in order, but be nice and be respectful. Nothing brings in traffic more than controversy and nothing drives it away like a mean or rude post.

Posted in Blogger, SEO, Tips & Tricks, Wordpress | Leave a Comment »

Blog Traffic: Patience Pays Off

Posted by gemsuraj on September 14, 2007

One of the mistakes many brand-new bloggers make is to expect the traffic and revenue to flow almost immediately upon going live. They believe having a niche blog and using the proper search terms will automatically alert others to their blogs existence. Unfortunately, the truth is that it takes time to build up a readership. In fact, it takes many bloggers a year or more to build an impressive reader base

If you’re not getting much traffic and aren’t sure why, it can be due to one of several factors:

Your blog is still too new:

Be patient. If you have a great resource, people can, and will come. It’s unrealistic to expect to see 100 or more visitors in the first few months. Most blogs don’t see that many people ever.

Read the rest of this entry »

Posted in Blogger, SEO, Tips & Tricks, Wordpress | Leave a Comment »

Top 6 Tips for Earning Money Through Blogging

Posted by gemsuraj on September 14, 2007

1. Pay Per Click Advertising

It’s possible to earn a decent income through Google Adsense or other pay-per-click advertisers. While some bloggers report earning a meager income with the pay-per-clicks, it’s indeed possible to earn up to six figures. If you have a popular blog, you can do well. Installing Adsense on your blog is simple, it’s just a matter of pasting code on your website. Every time a visitor clicks on one of the links in the ad, you’ll collect a percentage of the ad revenue. Because you can fine tune the ads to match your blog, they’re not as unattractive as other forms of advertising.

2. Blogads

Invitation only sites such as Blogads sell ads for placement on high traffic blogs. The good news is that this isn’t affiliate income. Bloggers receive a flat fee for every ad sold. The bad news is that Blogads doesn’t accept just anyone. If you don’t know anyone who can offer a recommendation on your behalf, try emailing a request to be placed on the waiting list. But don’t hold your breath, some bloggers have been waiting years.

3. Affiliate Revenue

Many online retailers will pay a percentage of a sale if it results from an advertisement placed on your site. Amazon.com offers a popular program, or you can visit an affiliate super-site such as Commission Junction to find retailers catering to your particular niche. Bloggers report mixed results. While it is possible to earn a decent commission, it’s not as easy to earn with these advertisers as with the pay per click programs. Still, some do well. The flashing, colorful ads are a turn off for many because they’re so distracting. Fortunately you can choose codes for the ads that work best for your site.

4. E-Books

If you’re an expert in your field you might consider writing e-books and selling them through your blog. This would be a good way of expanding on some of the information blogged about in the past. Check your stats to see which topics garnered the most interest and take it from there. If you have loyal readers and good traffic, you might have a best seller on your hands!

5. Caf Press

If you have a recognizable logo, why not Caf Press it? Caf Press allows you to place your blog’s logo or catch phrase on merchandise such as mugs, t-shirts and calendars. Sell them on your blog for a percentage of the earnings.

6. Tip Jar

Some bloggers place “tip jars” on their blog’s sidebars. Tip jars are donation buttons leading to the recipient’s paypal account. Some bloggers report earning hundreds of dollars through tip jars alone. While this isn’t recommended for every blogger, those who put in hours to provide a useful service are certainly justified.

Posted in Blogger, SEO, Uncategorized | 1 Comment »