Real Money On Web

Archive for the ‘Blogging’ Category

Beginner’s CSS Tutorial

Posted by gemsuraj on September 16, 2007

Cascading Style Sheets (CSS) allows you an efficient way to style up HTML web pages, and this short guide is here to explain how CSS works and the benefits gained from using CSS.

Firstly, the benefits. For many years the de facto method of building web pages was to use tables, with all style instructions written on the page (the dreaded “font” tag springs to mind…). The disadvantage of this was that on large websites, any future changes such as editing the text colour would need to be done on each individual page. This is obviously highly time consuming and hardly cost effective to businesses. CSS allows you to separate the style from the content. This means putting all text styles, positioning and background image instructions into a single separate file and linking to it from each page. Then any future changes need only be done in one place. Other benefits include quicker loading times (due to the smaller individual file sizes) and easier crawl-ability for search engines.

So, how does this CSS thing work then? In its simplest terms, you declare a list of styles to attach to every instance of a particular element in the following format:

<style type=”text/css”>
selector {property: value;}
</style>

Let me break this down – the <style></style> tell the browser to read the code as CSS, the “selector” is the element you want to style up, the “property” is the type of style you want to declare and the “value” is the value assigned to that style. For example, if I wanted to make the text in all “p” tags red, I would use the following CSS declaration:

<style type=”text/css”>
p {color: red;}
</style>

The “;” after the value isn’t strictly necessary in either of these cases, but is necessary when declaring multiple styles within the same curly brackets “{}”.

If you didn’t want all p tags to have red text, you can take this a step further by adding a class to the p tags you want to have a different style and referencing them in the CSS with the “.class” selector:

<p>This text is red.</p>
<p class=”blue”>This text is blue.</p>

<style type=”text/css”>
p{color:red;}
p.blue{color:blue;}
</style>

This will produce the following output:

This text is red.

This text is blue.

I did mention earlier that the CSS is best put into an external file, but all I’ve shown so far is how to write CSS declarations within the HTML page. Let me fix that…

The CSS can go in an external page with a file extension of “.css”. I’ll call mine “stylesheet.css”. Within the <head></head> tags at the top of the HTML page you need to link to this stylesheet like so:

<link rel=”stylesheet” type=”text/css” href=”stylesheet.css” />

There you have it. With a little more research into how to control the various elements and what selectors you can use (W3 Schools is always a good place to start), you should be well on your way to streamlining your web pages!

Posted in Blogger, Blogging, SEO, Tips & Tricks, Wordpress | 2 Comments »

How to increase your Adsense earnings

Posted by gemsuraj on September 16, 2007

I’ve written many blogs now about making money online with little or no effort, recounting tales about how you could earn thousands while you while away your time gardening, watching TV, or cheating at the local pub quiz on your Internet phone (James).

Well now it’s time to go into a little detail, some ‘put up or shut up’ facts to turn your casual hobby into a full-time career. Forget the websites that offer to teach you how to make money with Adsense in exchange for paying them a consultancy fee, or buying their expensive eBooks. They’re idiots, and they’re trying to scam money from you. The real gold is right here… for free.

If you’ve read my previous blogs you’ll know about choosing a niche for your website, filling it with regularly updated unique content and monetising the socks off it – this time we go into detail about how to make that little extra money become a lot, with Google’s very own Adsense.

Step 1 – Ad Types

Choosing your Ad format is the first step to make, as remember Google’s Adsense is mostly an EPC (Earnings per Click) scheme whereby you get money each time someone clicks on the ads rather than when visitors simply view them, or actually buys something at the end of it. Therefore it’s in your best interest to have as many of your visitors as possible click on your adverts.

Obvious that is, easy that is not, hmm?

So what are the best performing ad sizes? According to Google the best performing ones are:

160×600 Skyscraper: Google say that advertisers like these size ads and tend to bid more for them, who are we to argue?

728×90 Leader board: Very popular for site headers, footers and forums

300×250 + 336×280 Rectangles: Another popular size and one Google personally recommends, also used quite extensively for video ads.

Link Units: These are recommended by Google for sites that have limited space, and recommended by me because they can be slipped into a horizontal navigation seamlessly 

Step 2 – Position your Ads

Location, location, location!

Slapping your ads on a page and hoping for success will lead to failure just as sure as eating a curry after 14 pints ‘to settle the stomach’ will lead to vomiting. You need to know where the hotspots are on your website; the locations that users are most likely to click (what is a hotspot not?  …not a good spot! Actually in this instance it’s very good, so read on). Identifying these hotspots is simple, as user trends are fairly constant. Then you place an ad where the user is most likely to go first.

In fact, if you’re unsure about where users are most likely to click on your website, Google Analytics even shows you an overlay of your website marked out where your visitors click – if you have it installed; if you don’t, why not?

So where are visitors most likely to go? Why, the navigation links of course! They can usually be found vertically on the left of the page and horizontally at the top of the page. When visitors naturally head for these hot-spots they’ll be finding your ads instead of site navigation, earning you money.

If you’re thinking any of this might be a little underhand, or against Google’s TOS, don’t panic… Google actually offers advice on this itself in the Adsense FAQ, and even offers extra tips for ad placement within your forums and blogs.

Let’s look at a couple of examples of successful advert placement from some Adsense websites.

This website utilises the left hand navigation slot for the Adsense links, knowing that most users will automatically look there in an attempt to navigate the website – earning the website owner money from the clicks.

Notice the links at the top of the page? They’re not navigation links; they’re Google Adsense link units, masquerading as navigation.

For a much better example however I’ve used one of my own sites, anonymously of course, to show how to truly Adsense up your website.

Here you can see use of the Link Unit and the 160×600 skyscraper to maximum effect. Obviously with the normal navigation slots used for Adsense placement the usability of the site suffers, and the bounce-rate is extremely high… but the exit links are almost always to Adsense. That, of course, is the idea!

Step 3 – Style your Ads

This is the real trick, where the serious optimisation comes in. Your CTR will soar if your ads don’t look like ads, and instead look like the rest of your site.

Now hold on! We can’t go and style up our Adsense ads outside of the limited colour changes Google affords us can we, it goes against their TOS? True, you can’t… however, you can style up your own text and links to match the Google ads. This is perfectly OK with the big G. Make sure that your link text is the same colour, same font and same size as the Adsense ads and that it is underlined the same. Also make sure you have descriptions underneath your links to match the style and layout of the Google ads.

To be really sneaky (and again even Google recommends this) you can make your Adsense adverts’ background colour the same as your website’s, AND even lose the border on the Adsense ads. This makes them blend in seamlessly with your website.

With your navigation links and your Adsense links working in perfect harmony your website doesn’t look like an ad-fest when visitors first visit it.

Posted in Adsense, Blogger, Blogging, SEO, Tips & Tricks | 1 Comment »

What is the "AdSense formula for earnings"?

Posted by gemsuraj on September 14, 2007

I often get asked what the secret is to making money with Google’s AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. “What’s the magic formula?” they ask me. If they’re non-technical, I point them straight to my first AdSense book, Make Easy Money with Google, and assure them that they’ll learn everything they need from it. They may think it’s hard, but it’s not.But what about the technical people? By this I mean the people who’ve already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts.

What is the “AdSense formula”?
The only AdSense formula that you need to know is this:

Read the rest of this entry »

Posted in Blogging, SEO | 3 Comments »

Should You Use Linkbait?

Posted by gemsuraj on September 14, 2007

If you post on your blog about a specific subject in hopes of creating a buzz and having others link to you, you’re guilty of linkbaiting. This isn’t necessarily a bad thing. If used effectively, linkbait can be a wonderful tool for increasing traffic and making others aware of your blog. Unfortunately, smarmy types can also use linkbait as spam. Because of this, linkbaiting is often a source of discussion among bloggers. Should you use linkbait in your blog? Let’s explore both sides.

The Benefits of Linkbaiting:

If you notice an increase in traffic pointing to a specific blog post, you effectively posted linkbait. When used correctly, linkbaiting is a powerful promotional tool. Having your post mentioned on other blogs drives traffic to you. Not only might this give you new visitors, but it will also help to increase your search engine and Technorati rankings.

Having your name mentioned around the blogosphere can also help you gain credibility. If you always have something interesting to say, other bloggers point to your posts often and you’ll gain a reputation as a reliable source. Things can only get better from there.

The Down Side of Linkbaiting:

If you’re going to be using linkbait, you better know what you’re talking about. While linkbait can help you gain credibility, it can also do the opposite. What happens if you drive traffic to your site, but have no clue of what you’re talking about? You’ll be regarded as a sham. People may still blog about you but it will be in a negative manner.

Many websites and even some blogs are implementing linkbait to drive traffic to their site to sell something. While there’s nothing wrong with a little shameless self promotion, no one wants to be misled into landing on spam.

Should You Use Linkbait?:

There’s nothing wrong with using linkbait in your blog posts. When you consider how many bloggers post in hopes of bringing in traffic and gaining attention, most of us can be accused of linkbaiting on more than one occasion. I suppose you have to ask yourself if you’ll be using your powers for good or evil. Will visitors be landing on your blog in hopes of an interesting read, or will they turn away in disappointment because you’re pitching your latest e-book? Linkbait is a tool, use it to your advantage.

 

Posted in Blogging, Tips & Tricks | Leave a Comment »

What is Digg?

Posted by gemsuraj on September 14, 2007

By now you must have at least heard of Digg, a popular news site. Do you know what it is and how it works? When used properly, you can use Digg to drive traffic to your blog. When taken advantage of, Digg can become a magnet for spam. What follows is look at Digg.

How Does it Work?:

Digg is a contributor-generated social news site. While many people don’t quite understand how Digg works, it’s actually quite simple. A contributor will submit a news story to Digg. Other members will vote “or digg” for the same story. Popular stories might have hundreds of diggs, while others fade into obscurity with nary a digg at all. Stories “dugg” by 40 or 50 users have a good chance of showing up on Digg’s main page, driving traffic to the website or blog that originally broke the story. Digg users can also “bury” a story or label it as being “lame.” This of course moves it further back in the Digg basement.

How Can it Benefit My Blog?:

If you break a news story or post an interesting how-to, you can submit it to Digg. Once submitted, it can drive traffic to your blog. Usually the traffic is short lived and you only see an increase for a day or two. With luck, some of those visiting your site will bookmark it so they can visit often.

You can also install a “Digg This” button under news-worthy posts on your blog. This will enable your readers to submit or digg your post.

Social Networking:

Registered members can comment on the different news articles. Members can also make “friends” with other member and view their statistics.

Disadvantages of Digg:

One popular complaint is that writers will pay Digg’s top contributors to post their stories in hopes of having it appear on Digg’s main page. Another is that phony or spammy news is also posted and dugg. Top users can rule Digg. They will vote on each other’s contributions and decide which articles get to the front page. These scenarios are damaging to Digg’s credibility.

Digg’s emphasis is on technology, science, politics, entertainment and politics. If blog something different, you’ll have to get creative when submitting to Digg. Though it’s meant to be a site for real news fluff still gets through.

Posted in Blogging, SEO, Tips & Tricks | Leave a Comment »

Stat Trackers

Posted by gemsuraj on September 14, 2007

Never underestimate the importance of this handy tool

Do you know what your readers want? Obviously they?re interested in what you have to say because they visit your blog, but do you know which posts are most popular? Likewise are you aware of the topics bringing in the least amount of traffic?

Check Daily

It pays to keep an eye on your statistics. Don?t just glance at them, analyze them. Learn which key phrases bring in the most visitors, and which phrases don’t work at all. That?s not to say you should write around your keywords.

However, it would be in your best interests to learn what it is that?s bringing traffic to your blog and figure out how to keep them coming back for more. If that means inserting popular keywords and phrases into your post, figure out how to do it so it makes the most sense.

Plenty of Options

If you don?t already have some sort of statistics tracker installed, do look into one. I like [url=http://sitemeter.com] Site Meter[/link]. It?s free and tells me what I need to know. I can see which keywords work best, who links to me and which days had the most traffic. Some of my fellow bloggers swear by Stat Counter, but it doesn’t work well on my blog.

What Can You Learn from Your Stat Tracker?

Some of the things I learned from my Site Meter include:

  • Controversy brings in traffic. People don?t type like they talk. Many popular key phrases are grammatically incorrect.
  • It pays to link to others. Reciprocal links bring in good traffic.
  • It pays to add a link to your blog in your signature when visiting other blogs and forums.

Having a way to analyze my traffic helped me to grow traffic from a few dozen visitors a day to almost two thousand. Don?t underestimate the importance of a stat tracking tool.

Posted in Blogging, Tips & Tricks | Leave a Comment »

How Technorati Tags Increase Traffic

Posted by gemsuraj on September 14, 2007

There’s no way around it. If you want to direct traffic to your blog, you’ll have take advantage of Technorati, the blog search engine. One of the ways to do this is by “tagging” your blog. Tags are keywords or topics which you place at the bottom your blog post to catch the attention of Technorati and other search engines.

An Example:

If I wanted to write a blog post about how I lost weight by consuming nothing but grapefruit juice and cottage cheese for six months, I might incorporate the following tags: diet, weight loss, health, pounds, cottage cheese, grapefruit, exercise and fitness. These are the keywords people looking for that particular diet are likely to use.

Why Use Tags?:

Simply put, tags attract visitors. Let’s say I wanted to find a diet blog. I’d type the word “diet” into a blog search engine such as Technorati or Ice Rocket and lo and behold, all of the blogs with the “diet” tag will come to view. Even blogs that aren’t tagged might appear on the search page, but they probably won’t be ranked very high. Tagged pages also show up in Google searches since tags work much in the same manner as keywords.

How Does it Work?:

Some platforms such as Blogger automatically ping Technorati upon publishing a new post. If your platform doesn’t do this, you’ll have to ping the blog search engines manually at a website such as Pingoat. As soon as the search engine receives the ping it will pick up your tags. When someone enters keywords matching your tags, your blog will be listed on the search page.

How Do I Tag My Blogs?:

There are several ways to do this. If you use a blog editor, such as Quamana, you can enter keywords into the “Tag” function and they will automatically appear on the bottom of the page. If you don’t have a blog editor to do this for you, Technorati’s help page offers step by step details to help you do this manually.

Popular Tags:

What are Techorati’s most popular tags? You can find out on their Tag page. Click on each link to see the blogs using these tags.

Posted in Blogging, Tips & Tricks | Leave a Comment »